Roy Friedman is the CEO and Founder of EasyWay.
The company which developed Eve, a new kind of location-based recommendations, the next generation of TripAdvisor and Yelp. Eve's algorithm scans the web for the best recommendations out there, combines the information from the different sources, and provides the users with a curated list of the very top picks. All of it done through a natural language interface.

He’s a travel enthusiast (traveled the world for a year) and has a passion for extreme sports. After studying Mechanical Engineering for a year and a half, Roy left the university in order to focus on EasyWay. He is also a veteran of the Special Forces in the IDF.