Reed is an entrepreneur who has started ventures in both B2B and B2C worlds. He has been building global brands since 2011, connecting products with consumers. Reed specializes in branding & marketing. He shifted his focus to the blockchain industry, which has allowed him to work closely with companies that he believes will soon shape the future of the world. Reed holds a dual-degree from Loyola University of Chicago in International Business and Marketing. He spent three years during university working in the Eurodollar Options pit at the CME as a traders’ assistant.