Natacha Merritt is CEO at Rolemance focused on live interactive storytelling.
Born and raised in Silicon Valley, she published the first digital photography book “Digital Diaries”, by Taschen which sold over half a million copies. The content was a crossover mainstream success and contained the first digital selfies ever published. Frequently in the press, she was featured in publications as diverse as The Observer, The Wall Street Journal and Rolling Stone as well as numerous academic papers. She later was one of the creators of Zumanity - the first adult themed Cirque du Soleil show, now seen by over 100 Million people.
She has launched startups in the interactive theater space as well as in virtual reality. Passionate about all facets of interactive storytelling, in 2016-17 she joined the venture firm Westsummit Capital to define their cross border investment strategy in VR/AR and interactive content/media.
In 2017 she joined as the CEO of Rolemance which incorporates her areas of expertise, from live storytelling to publishing to digital media. With Rolemance, she is reinventing fiction the same way YouTube changed the future of TV 10 years ago.