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avatar for Irena Cronin

Irena Cronin

Transformation Group
Head of Research & Innovation
Greater Los Angeles Area
Head of Research & Innovation, Transformation Group
President & CEO, Spout Reality

Irena Cronin serves as Head of Research and Innovation for Transformation Group which focuses on consulting on AI-related products and services such as robots, drones, autonomous vehicles, and chatbots, in addition to augmented reality and virtual reality. Cronin is also the President and CEO of Spout Reality, an augmented and virtual reality consulting company which provides strategy, research and marketing services for both AR/VR Companies and Fortune 500 companies who are investing in AR/VR. Previous to this, she worked several years as an equity research analyst with extensive experience at valuating both public and private companies.

Irena has a Joint MBA in Finance/MA in East Asian Area Studies from the University of Southern California and an MS in Information Technology – Management and Systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in Economics (summa cum laude). Irena has near-fluent proficiency in Mandarin, intermediate in Japanese and beginning in Korean.