Guido is an accomplished entrepreneur who has developed ventures in the consumer goods, retail, and wellness space. He has been interested in the crypto space since late 2013. He is fascinated by the amount of talent the industry is attracting and its ability to disrupt intermediaries by bringing more value to creators. He started his career as a financial analyst in the investment banking division of Merrill Lynch. Guido is a graduate of the Courtauld Institute of Art and Bocconi University and holds a joint degree in international management from the London School of Economics and HEC Paris. Guido is a Fellow of the Royal Society of Arts and has been a member of Amnesty International since 2003.